Organization
University at Buffalo, SUNY (UB)
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In very simple words, interactive content is content that is created with the intention of capturing user attention and getting users attraction in the market. This is the best way to improve your online reputation and it gives modern marketers a way to engage their audience with quality experiences that capture insights and provide useful information. There are some main elements that can be used to make content more attractive, like quiz or assessment answers and content engagement, marketers can evaluate user preferences and intent to determine what users found interesting.